“How ENTELCOM, an e-commerce company, went from having low productivity, low profitability and a high rent cost to eliminating office rent, working anywhere, leaving productivity management on autopilot mode and skyrocketing their profits over 30% in 1 month by automating productivity management through an advanced work analytics system”.
In this article I am going to share how Entelcom, a UK based e-commerce business, went from struggling with their remote team´s productivity to a US1 million yearly turnover and over 40% profit margin.
ENTELCOM is a small UK based e-commerce company. They were struggling with high office rent cost and local high wages. That was killing their profits. They decided to base the majority of their staff in South America so that their competitive advantage lied in offering a lower price, supported by the possibility of paying wages in a lower value currency while its competitors paid wages in pounds sterling.
The company noted that the first few months were very positive and that they saw great value in having a workforce at a considerably lower cost than it would be to have their operations in England. However, after a while they began to notice that the productivity of their remote team was not as they had expected and they had no idea how to overcome this obstacle. Many companies have similar difficulty in managing the performance and productivity of their work teams.
The CEO searched for solutions and could not find a fully automatic one so for that reason, she developed ClowdWork, a fully automatic time tracking software to improve productivity of e-commerce team members. Through the implementation of the automatic productivity analytics agent, she realized that given the long hours of work that she demanded, people perceived that their productivity was measured by their hours connected to the computer rather than the value they were adding to the business. They started an awareness program in which everyone understood that the solution was to rethink that concept and help team members focus on what added value to their work.
With this, not only were they able to have shorter working hours, but also the company achieved significant growth, sustainability, better and timelier customer service and, above all, it achieved its goal of being one step ahead of its competitors. In conclusion, for the success of e-commerce businesses, companies must make use of technology to support their team members to generate discipline and self-management. This will guarantee to increase efficiency and the profit margin.
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